Podcast Blastoff Blog

How to Get More Listeners and Become a Podcast Celebrity

March 20, 2017 Nathan Fraser

It's easy for Joe Rogan to pull in millions of listeners to his podcast. He's a celebrity. But what about for the rest of us?

Follow these 7 best practices and you too can build a large fan base, becoming a celebrity in your own right.

  • 1.) Have Fun

This one might sound simple. But it's profound in its effectiveness. Don't be afraid to cut loose and have a little fun while you're doing your podcast.

If you're not having fun when you record your podcast, listeners won't have fun when they're listening to it. Don't be an uptight perfectionist. Nobody wants to hang around someone like that. Instead, have fun while you're recording your podcast.

Laugh, joke around, be real with your listeners. Give them a good time, and they'll be coming back for more. And they'll even bring some friends.

  • 2.) Be Consistent

Consistency is key to the success of a podcast, both in release timing and subject matter.

If your listener expects a new episode every Monday for their morning commute, you better be there. If not, they'll look for something new. And if they find it, now you'll be competing for air time. Pick a day and time to release your podcast, and stick to it.

This also applies to the content of your podcast. If I tune in one week and hear something that interests me, but next week is something I care nothing about, good luck getting me back for week 3. Make sure you know who your listener is, and what they listen for, and deliver that.

Be consistent in your delivery, and they’ll be consistent in their downloading.

  • 3.) Sharing is Caring

The best way to get the attention of your listeners is to get put your podcast where their attention already is. This means share your podcast on social media, topic-related forums, and wherever else their attention might be.

Find out where your ideal listener hangs out, and start becoming a regular of those communities. This will keep you up to date with what's going on in the community and come up with things to cover on your podcast. It'll also give you some great leads on people to interview, and make your promotion seem like more sharing, rather than spamming.

Best of all, it's free.

  • 4.) Mail Your List

If you have a podcast, you need to be using it to grow your email list. Likewise, if you have an email list, you can use it to grow your listener base.

Every time you release a new episode, make sure you mail your list and let them know about it. Let them know what they'll get from listening, and where they can go to listen.

That way, if they missed you in their iTunes feeds, or simply forgot to check their subscriptions, you're there with a friendly reminder. When someone's as big of a podcast addict as I am, we need all the reminders we can get.

If I see you in my podcast feed, and you remind me in an email, you're more likely to be the one I listen to on my nightly walk.

  • 5.) Invite on Big Name Guests from Within Your Niche

As a podcaster, you are the new media.

Television viewers are tuning out. Newspaper readers are canceling their subscriptions. But podcast downloads are on a steady climb. And that means you are the platform that celebrities need to promote from.

Invite on some of the people you look up to. If they have a new project to promote, they'll be looking for people like you to help them do it. And they'll bring their fans with them.

People searching for them will come across you, and consume your content. It will also have the halo effect of making you look more like a celebrity. After all, you're the one who gets to rub elbows with their heroes.

Just make sure you reach out to these people in the right way. You can learn all about how to do that in this guide to booking guests for your podcast.

  • 6.) Be a Guest on Other Podcasts

Getting exposure on other people's podcast is a great way to grow your own audience. But it has to be done tactfully. You can't just reach out and say "hi, I'd love to put myself in front of your audience." So let's look at some ways that don't seem so outputting to other podcast hosts.

You could always invite them on your show first, and ask if they'd be down to do an interview trade. This gives them a chance to get in front of their audience, and you in front of theirs. As long as they aren't way outside of your league, most podcasters will love this idea.

You can ask your listeners to write their other favorite podcasters and recommend you as a guest. If someone listens to your podcast, it's likely you'd be a good fit as a guest on other podcasts they listen to. And most podcasters take requests from their listeners as cues about who they should have on.

If you do want to just reach out and propose yourself as a guest, do it in a professional manner. Have an assistant, real or imaginary, make initial contact. Let the host know that they were selected because of what makes them uniquely attractive to you. And emphasize what their audience will get out of a conversation between you and them.

Frame your request in how it meets their needs, and the needs of their listeners, and it'll be much better received.

  • 7.) Call Your Listeners to Action

After you've given some value, it's not unreasonable to ask for something in return. Don't be shy about calling your listeners to action. Let them know how they can help you out, and most of them will be happy to do it. This is called the CTA (Call To Action).

End each episode with a call to action.

It doesn't have to be the same CTA at the end of every show. But repetition is the best way to get something done. So, if you want them to do something, ask them. And remember, new listeners might not have heard the last few episodes, so ask again at the end of this one.

What should you ask them to do? Well, I'm glad you asked.

The best CTA's should be easy to do, and help grow your show. For that, Subscribe, Rate and Reviews work best. When your listeners do these things, iTunes gives you a bump in their algorithm. Asking them to share your show with someone they know would like it also helps a lot.

  • 8.) Patience and Dedication

This is the least sexy, but most important practice on the list.

If you show up, episode after episode, so will your listeners. As you build your archive, so too will your fan base grow. But if you give up before you your podcast hits its stride, you'll never reach your true potential.

Growing a podcast is like pushing a train on a slight downward track. It takes a lot of work at first, but once you start picking up momentum, the payoff becomes exponential.

Rome wasn't built in a day. But brick by brick, a great city came into being. The same will be true of your podcast, as long as you let it be so.

And there you have it; 8 proven strategies for growing your podcast audience.

Have fun.
Be consistent.
Share your show.
Mail your list.
Interview celebrities.
Appear on other podcasts.
Call your listeners to action.
Have patience and dedication.

Implement these into the way you approach your podcast, and you will see the size of your listener base grow. Stick to it, and who knows, maybe you could be the next Joe Rogan.

Podcast Blastoff Blog

Episode Zero: How to Craft the Perfect Podcast Introduction

March 15, 2017 Nathan Fraser

You never get a second chance to make a first impression.

For most listeners, your Episode 0 is that first impression. An Episode 0 is like an introduction episode; something new listeners can tune into, and see if it's something they can get into. Not very many podcasters record an Episode Zero. And those who do, rarely do it right.

But, since I've recorded close to 20 of them for different podcasters, I know what works and what doesn't. And because it's top of mind right now, I figured I'd share my formula with you. So, what follows is my method for recording an Episode 0 that'll make listeners click that subscribe button.

  • Step 1.) A Brief Introduction

Welcome the listener to your new podcast and thank them for tuning in. Follow that up by a brief introduction. Let them know your name, and any relevant accomplishments that may help establish your credibility. But avoid doing a deep dive into your background; we'll get into that later.

This is just like meeting someone in real life. If you spend the whole time talking about yourself, they’ll lose interest. But this is a podcast, so you have no choice to do all the talking. So instead of talking all about ourselves, let’s talk about what the listener really cares about: what’s in it for them.

  • Step 2.) Features and Benefits

Your listeners want to know what they get for listening, so you want to tell them, as soon as possible. Explain the format of the show, the topics you'll cover, and how often they can expect new episodes. Then, let them know what they get for listening. What's the main benefit they'll receive for listening? Make it clear. Make them the promise.

  • Step 3.) What's Your Desirable Difference?

Whatever your podcast is about, it's likely that someone else is already doing something similar. So you need to give the listener a reason to listen to you. And this is probably the most neglected step in the whole process.

Most podcasters don't give much thought to what sets them apart. But it's a vital step. Clearly identify what makes your show different, and make sure it's something that matters to your listener. Once you know your desirable difference, make it explicit. Let them know why yours is the podcast for them.

  • Step 4.) Call Them to Action

Now that you've done your part, let them know what they can do for you. This is called a Call To Action, or CTA. Ideally, you should have a CTA at the end of every show, and your Episode 0 is no different. Finish your episode by telling your listener what to do next. Subscribe on iTunes, leave a comment, rate and review, share with someone you know. These are all great Calls To Action, be sure to include at least one.

  • Step 5.) Close the Show

Thank them for listening and let them know how glad you are to meet them. Tell them bye, until next time, and let them know you'll be talking to them soon. Cue the outro music.

Fin.

One last note; your Episode 0 doesn't have to be the first episode you record. You can record and release it at any time, even if you're already 10 episodes in. In fact, I often wait until about that time, just so we have clear answers to all the points we want to make. And if your podcast evolves, you can always go back and re-record a new Episode 0.

Just make sure it's something that you do. It's a little bit of effort that will have a huge payoff.

Podcast Blastoff Blog

How to Start a Podcast, the Quick and Easy Way

February 12, 2017 Nathan Fraser

Most podcasts fail before they even start.

Uncertainty, procrastination, and self-doubt can kill a podcast before you ever hit record on the first episode.

Starting any new project can feel a bit like walking into a dark room without a flashlight. This applies to a podcast as much as anything else. And for this reason, most hopeful podcasters never transition into actual podcasters.

I don't want that to stop you. So, I'm giving you a flashlight. I've launched - and helped launch - over a dozen podcasts now, so I've got it down. And in this post, I'm gonna lay out the top 5 things to get done so you can launch your podcast, ASAP.

If you want a more in-depth explanation, make sure to sign up for our full Podcast Launch Course. But, if you want a quick start guide, you've come to the right place.

  • 1. Figure out Your Big Idea

The first thing you'll want to nail down is the overall theme of your podcast. We'll call this the Big Idea of your podcast. You'll want your Big Idea to be something you can create lots of episodes about, as well as get excited to talk about.

When coming up with the Big Idea of your podcast, it's best to find something you have a lot of knowledge or a lot of passion about. If you have to go with one, over the other, having passion is the more important of the two. You can gain the knowledge as you go, but you can't fake the passion.

You'll also want to come up with your own unique spin on the Big Idea of your podcast. That unique spin should be something that pertains to you, as a person. It can be a unique part of your personality that shines through. It can be your unique take on things. It can be something from your background that gives you a unique perspective.

Chances are, there's already someone out there with a similar idea for a podcast like yours. You need to know what makes your podcast different in a way that your listener values. You need to know what's special about your podcast that makes your listeners choose you, over the other guy.

Once you know your Big Idea, and your unique twist, you'll need to come up with a name for your podcast. This should be something that shouts out "Listen To Me" while someone is scrolling through iTunes.

As such, you'll want to keep a couple things in mind while brainstorming on your podcast's name. 1) The listener should be able to tell, at a glance, what your podcast is about, and 2) it should convey what's special about your podcast.

The most important thing to remember is this: don't be too clever or creative when naming your podcast. If your humor goes over the head of your listener, or if they don't make the connection between your name and your content, they'll never listen.

After you've come up with a few ideas for names, bounce them off a friend or two. Ask them to guess what your podcast is about, based solely off of hearing the name. If there is one that people like the best, that also tells them what your podcast is about, it's a winner. Go with that one.

  • 2. Play to Your Audience

Having a successful podcast is about serving your audience.

It's not about having the best guests. It's not about having the prettiest iTunes art. It's only partially about having great audio.

By far, the most important aspect of having a successful podcast is know your audience, and knowing how best to serve them. To do this, you'll need to nail down your audience of one; your ideal listener. This is the one person that you make your podcast for.

Of course, you'll want more than just one listener. But to get them, you'll need to nail down that one target listener your podcast is for. In marketing, we call this your avatar. In speaking, we call it your audience of one.

If you can understand who your podcast is for - what drives them, what scares them, what keeps them tuning in - you'll have a much better idea of how to serve them.

But, if you have no idea why people are listening, you'll have no idea on how to keep them listening. If you serve the needs of your ideal listener one week, and completely ignore their needs the next, good luck getting them back for a third.

Fight the urge to serve a broad audience, and really nail down the one listener that you want to serve. You'll thank me for it later.

Speaking of having only one listener; that might actually be the case. At least, it might when you first start out. It's not uncommon for a new podcast to only have a few downloads for the first couple of episodes. Especially if you don't follow a good podcast launch strategy. Don't let this get you down.

Imagine looking at your download statistics, and seeing only 24 downloads. That might not seem like a lot.

Now, imagine standing at the front of a small room, with 24 people focusing all their attention on you. You speak, they listen. They hang on your every word. And they come back, every week, for more.

That's what those 24 downloads mean. Don't write them off. Embrace them. Appreciate them. Love them. And they will love you back.

Now that you have your audience, and as it continues to grow, you'll start to understand your true role. You are not merely a man or woman with a microphone. You're not just a loudmouth with an audience. You're much more than that. You're a leader. Embrace that.

You are a servant / leader, and that's the best kind of leader to be. It may be an intimidating role to fill, but you can do it. Even if you're only a few steps ahead, you're leading.

Don't let self-limiting beliefs hold you back from your destiny. Step up and be the leader they need.

  • 3. Define Your Style

Everybody has their own personal style. That should also be true of your podcast. What's more, your podcast style should flow from your personal style. So, let's start from there.

Are you more of a serious person or more of a silly person? Do you like strict planning, or do you prefer spontaneity? These parts of your personality can influence the feel of your podcast. Let them.

Next, you're gonna need to figure out your role as host.

Will you be a one man show, rocking the mic solo? Will you have a co-host ride shotgun, making your podcast more of a conversation? Or, will you bring on guests, and play the role of interviewer or reporter?

Each of these has their own pros and cons. You'll need to pick the one that best suits you and your comfort zone. But keep in mind; you don't have to be held down to just one way of doing things. You can always switch it up from time to time.

Whichever role you choose, one thing will always be true: you have to give people a reason to listen. And when it comes to podcasts, there are four main reasons people listen. So make sure you provide at least one of these, if not all of them, every time you hit record.

Your podcast should educate, inspire, entertain, or inform the listener. They tune in for what they can get out of listening. No matter what your hosting style, or your personality, you need to fulfill at least one of these criteria.

Educate. Inspire. Entertain. Inform.

  • 4. Get Some Gear

Gone are the days of broadcasting bottlenecks. Thanks to modern technology, anyone can get their message out there. We've got a more in-depth guide to building a podcast studio, but let's just cover the basics, here.

The first thing you're gonna need is a microphone.

I recommend getting a cardiod mic. Cardiod mics pick up sounds right next to the mic head, but cut out anything outside that range. This means squeaky chairs, mouse clicks, and passing cars will not make it into your podcast.

The mic I like best for beginners is the AT2005USB. This mic is great for a number of reasons. Great sound: it's a cardiod. Multiple inputs and outputs: USB, XLR, headphones jack. And it's affordable: less than $100 dollars, most of the time.

I can't impress upon you enough; if you're serious about starting a podcast, this is the mic to get.

Next, you'll need some sort of way to record your podcast. This can be done directly into your computer, or into a portable recording unit. For field interviews, and recording skype calls, Zoom puts out some great units. I just got the Zoom H6, and I'm loving it.

When it comes time to mix down your podcast, you're gonna need some sort of audio mixing software. These are called DAW's, which stands for Digital Audio Workshop. They allow you to record, edit, control volume and EQ, fade in and out, and much more. And the best part is, you can get pretty high quality software for free these days.

If you're rocking the Mac, Garage Band should come pre-loaded. It's easy to use, has multiple tracks to work with, and mixes down straight to iTunes compatible files.

If you're a PC user, Audacity is a great option. It's open source, does almost everything Garage Band can do, and it's free. For non-Mac podcasters, this is the most popular option.

That's all you need to get started. If you want to take your podcast studio to the next level, make sure to check out our epic post on How to Build a Podcast Studio on Any Budget.

  • 5. Just Get Started Already

This last part is both the easiest, and most difficult.

The first step of any journey is always the scariest. The first episode of your podcast can be the same way. So here are a few quick tips to get you started.

First, come up with a topic for your first show. Sit down with a piece of paper and list out a few things that you'd like to talk about, and pick one. Then on another piece of paper, list that topic at the top of the page.

Then come up with 3 or 4 talking points you'd like to cover about that topic. This is just the skeleton of your show, but it gives you a good idea of how you'll want to flesh out it.

Next, jot down the final thoughts or closing point you'd like to make. If you're doing an interview, you can do the same with questions to ask your guest, and where to send your listeners for more information. The point is to have at least a bit of a road map, before you set out on your journey. This way, you don't just end up wasting your time, or the time of your listeners.

Next, pick a time and date to record. This can be right now. It can be a week from now. It can be a time that you and your guest or co-host agree upon. But it needs to be scheduled. What doesn't get scheduled doesn't get accomplished.

So pick a date, and commit.

Lastly, hit record and start talking.

Remember, perfection is the enemy of production. So don't wait until every light is green before you start up the engine. Don't wait until you have the perfect episode in mind before you start recording.

Start now, and improve as you go.

Your first couple of episodes will be learning experiences. You'll make some mistakes. And that's ok. That's how you get better.

But if you never take those first steps for fear of stumbling, you'll never get anywhere with your dreams of becoming a podcaster.

Get over your desire for perfection. Get over your fear of embarrassment. And get started now.

This, of course is just an abbreviated road map.

If you want a deep dive into launching your new podcast - including how to define your ideal listener, create your podcast's Big Idea, and launch your podcast like the pros do it - you'll need to sign up for our exclusive course. You can get more info on that, by clicking the link below.